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This web site states the following, "Providing Comfort To Your Home." Our analyzers saw that the web page said " In Williams Lake, BC." The Website also said " Help Those Impacted By Hurricanes. Help Those Impacted By Hurricanes. Help Those Impacted By Hurricanes. Help Those Impacted By Hurricanes. When you purchase a new heating or cooling system, you want it built right so it works right. We are the kind of professionals who are trained to help you select the proper product, then install and service it properly in the future." The website's header had HVAC Contractor as the most important optimized keyword. It is followed by Williams Lake, BC, and Williams Lake which isn't as highly ranked as HVAC Contractor. The next words horizonclimatecontrols.com uses is BC. HVAC Contractor was included and will not be seen by search parsers.